Get your thumbs ready to swipe. We are at the height of dating app season.

From Thanksgiving to Valentine’s Day, dating apps and sites see their largest uptick in new users and volume, according to, with the highest trafficked day coming Sunday evening after New Year’s Day.

As apps prepare for an onslaught of new users, one startup thinks that a more personal approach to dating will help people fall in love–without having to endlessly swipe right in search for their special someone.

LA-based Three Day Rule is a startup that uses personal matchmakers, combined with technology like facial recognition, to help people find the perfect mate. The company’s matchmakers act as “personal dating concierges” by meeting with each user in person and hand-selecting matches. Three Day Rule is live in LA, San Francisco, New York, Chicago, Boston, Washington DC and Philadelphia.

The startup has a free and paid version. The free version puts you in Three Day Rule’s “pool,” and the company will reach out if they have a client who is a potential match. The paid version, which in Chicago starts at $3,500 for three months, gives you access to a matchmaker who is actively working to find you matches.

The price point means the average Three Day Rule user skews older (it says its users are between 25 and 65), and most are looking for a serious relationship.

To learn more about pricey matchmaking in a world full of free dating apps, I sat down with two of Three Day Rule’s Chicago matchmakers to learn more about what makes the service different, how it uses technology to help find people the best matches, and learn some tips for dating during the holiday season.

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