Chicago-based Sprout Social announced Tuesday that it is bringing Simply Measured into its portfolio, and the acquisition will add to the company’s current analytics offerings. Terms of the deal were not disclosed.
“We’ve long admired Simply Measured and their approach to technology and innovation, and are happy to welcome their passionate, talented team members and unique tools to Sprout,” Sprout Social CEO Justyn Howard said in a statement.
Simply Measured’s Seattle office will serve as a west coast hub for Sprout Social, alongside its San Francisco outpost. All Simply Measured subscriptions will remain active.
Simply Measured launched in 2010 and raised $29 million in venture funding from investors such as Bessemer Venture Partners and Trinity Ventures. Its clients include well-known brands like Adidas, Nordstrom, Anheuser-Busch and Redfin. In 2015 Simply Measured ranked No. 365 on the Inc 5000, a list of the fastest-growing private companies in the U.S.
The acquisition comes as Sprout Social continues to become a go-to social media management platform for businesses, used by brands like Ticketmaster, Coldwell Banker, Titleist and Grubhub. Sprout Social has raised $61 million since launching in 2010, and its investors include Goldman Sachs, NEA and Lightbank.