New Money is a roundup of all the funding deals raised by Chicago-area tech companies this week. As more news comes out, this post will be updated.
What they do: Fooda has raised $5.9 million, according to a SEC filing. Launched in 2011, Fooda aims to make it easier for offices to order lunch. It provides meals in three ways: catering, on-demand meal delivery, and pop-ups where restaurants set up and serve food in the office. Fooda, which has raised over $13 million, currently serves offices in Chicago, Philadelphia, New York City, and Boston.
Other details: Fooda has served over 4 million meals since it launched, including at offices like United, Motorola, and Groupon.
What they do: Social media marketing startup Earshot has raised $775,000, according to a SEC filing. Earshot helps brands target new customers using a decibel level relevancy score to update companies in real-time when a social media user has posted something that indicates he or she could be a potential customer. Scores range between 0.1 and 9.9, with higher levels meaning the user has a higher likelihood of conversion.
Other details: Earshot recently partnered with IBM Watson to get even more customer info by analyzing personality traits of users and decoding images embedded in a social media post.