New Money is a roundup of all the funding deals raised by Chicago-area tech companies this week. As more news comes out, this post will be updated.

G2 Crowd 

Deal: $7 million Series A

Investors: Led by Pritzker Group Venture Capital with participation from existing investors Chicago Ventures, Hyde Park Venture Partners, Chairman Godard Abel, and G2 Crowd’s management team. Thomas Lehrman (GLG founder) from Haystack Partners and High Alpha with Managing Partner, Scott Dorsey (former ExactTarget co-founder/CEO) also joined the round.

What they do: G2 Crowd, the “Yelp for software reviews,” is a platform of more than 37,000 user reviews read by 300,000 software buyers each month. The company helps the software buying process by providing real-time reviews by actual users.

Other details: G2 Crowd, which has raised just under $12 million since it launched in 2012, said it will use the new funding to add to its team to continue to improve its platform.