Princesses can run businesses (or really do whatever they put their mind to).
That’s the message Chicago author and healthcare entrepreneur Amelia Case wanted to send to her daughters as she read them bedtime stories. But finding those stories among the princess and prince tales wasn’t an easy task. So she decided to write a book series to solve that problem. Now she is raising funds on Kickstarter to bring her series, Princesses With A Twist (PWAT), to bookshelves as a way to let parents instill empowering messages through stories.
PWAT follows typical princesses as they navigate new ventures after the happily ever after. Cinderella decides that the glass slipper incident didn’t just lead her to her prince; it was a sign that inspired her first business. She opens a manufacturing facility for slippers of all kinds. Snow White decides to turn her unfortunate apple incident and create social good: she starts a nutritional food brand called “The Happy Apple.” Belle (of Beauty and Beast) becomes a chemist who creates unbreakable glass and wins a Nobel Prize.
“This idea was born out of love for girls and the women they grow up to be,” said Case in a release. “It’s not just a series for girls. It’s a reminder for we grown-ups that we are the custodians of knowledge. It is our job to help our little girls overcome obstacles in their lives, value themselves and teach them to make the most of the resources they have. Imagine the difference we can make when we introduce our daughters to the idea of shaping their own ‘happily ever after.’ Through PWAT, mothers can be proud of the fact that their daughters love princesses.”
With the Kickstarter, Case is aiming to raise $30,000 to publish the first three stories she wrote along with her two daughters: “Cinderella and the Glass Slipper Factory,” “Sleeping Beauty and Little Mermaid: Friends Forever,” and “Snow White and the Happy Apple.”
Though Case is an entrepreneur herself (she founded alternative wellness center Universal Health Institute) she hopes girls like her daughters understand through these stories that happily ever after can mean a lot more than just finding a prince.
“I don’t expect my daughters to be entrepreneurs” she told ChicagoInno. “But I do expect them to be intentional about their contributions to the world and recognize that’s part of living in a world with others.”