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Jim Beam Made a Voice-Powered Bourbon Robot

Sure, the Amazon Echo is great. Alexa can order you an Uber, play music on demand, and turn on your lights. But she can't...

Jim Beam Released Its Version of the Apple Watch and It’s...

On Wednesday, the year's most anticipated tech was revealed. No, not the iPhone 7 or the AirPods. Something even more innovative. Meet the Jim...

Jim Beam Turns to Snapchat to Promote Its New Apple-Flavored Bourbon

Jim Beam is hoping Snapchat's 21+ millennial audience will help the whisky brand reach future drinkers of its new apple-flavored bourbon this fall. Deerfield, IL-based...

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