Editor’s Note: This article was written by Rebecca Rubin, Senior Digital Marketing Associate at Blue Water Media. Blue Water Media is a DC-based web design and development firm.

Why limit “what’s hot and not” to fashion magazines?  We pulled a list together with the help of award-winning DC area web design and development agency, Blue Water Media.  Here are their 7 digital hotspots for 2013.

  1. Big Data – The business implications of the 2.5 quintillion bytes of data generated on a daily basis (and the fact that 90% of the world’s data was created in the last two years alone) will become increasingly clear.
  2. Second Screen – Television consumption will transform into an increasingly interactive experience as more and more people use phones and tablets while watching TV.
  3. Tech-Savvy Government – Government agencies will continue to replace what was once a wasteland out of out-of-date .gov homepages with innovative, scalable, and secure technology solutions.
  4. Wearable Tech – The new breed of fashionistas sporting the likes of Google’s sci-fi glasses and Nokia’s vibrating tattoo will continue to grow.
  5. Responsive Web Design – As the importance of a mobile-optimized web presence and the resource drain of ongoing website adaptation become increasingly clear, responsive web design will become more common.
  6. Content Economy – Generating original digital/social content will continue to outpace “Black Hat” SEO tricks as the most effective means of online success.
  7. Social Commerce – Online shopping will continue to go social as offerings like Facebook Storefronts, digital photo galleries like Pinterest, and daily deals sites like Groupon and Living Social continue to grow in popularity.

What do trends do you see emerging for 2013?  Please share in the comments below!


[Image via HVACR]