Each year, Google hosts a group of startups from across the Americas to pitch in San Francisco, and in 2018, D.C. has its own startup heading out there to represent the DMV.

Linked Senior, a D.C.-based senior care tech startup, will join 10 other companies on March 28 for Google Demo Day. To qualify, startups must be incorporated in North America or South America, have raised at least $100,000, be seeking to actively raise between $1 million and $5 million within the next six months and have demonstrated traction (through fundraising, revenue, customer growth and other metrics).

While Google Demo Day doesn’t offer any financial incentives to participants, many who have pitched in the past have gone on to raise millions in funding and a few have been acquired by leading companies including Glassdoor, Vista Equity Partners and Circle. For the past two years, Steve Case has also offered all Demo Day participants the chance to receive $100,000 if they were able to raise $1 million in the 100 days following the event.

Founded in 2007, Linked Senior creates a cloud-based dementia and therapy engagement platform for senior care. The SaaS product, with an app that runs on a TV-like piece of hardware, allows retirement home residents to listen to a library of 63,000 audiobooks, language lessons, music, news reports, games and other programs. Each product’s offerings are tailored to the specific resident’s health needs.

Linked Senior was nominated by Aging2.0, a mission-driven accelerator in San Francisco and partner for Google Demo Day.

Here’s who all is pitching at the March 28 event (all descriptions are provided by Google):

  • Amp.it, a Los Angeles-based startup representing Astia, is an interactive digital media platform that helps brands understand who’s watching their content and why, so they can own their audience.
  • Bankjoy, a Detroit-based startup representing Grand Circus, provides banking APIs, mobile banking, and online banking to banks and credit unions.
  • Fathom, a Durham, N.C.-based startup representing American Underground, is a wearable-enabled AI hardware that mitigates injury risk through personalized workouts.
  • Genivity, a Chicago-based startup representing 1871, is an AI platform that tracks and predicts family health risks to help financial advisors better serve their clients.
  • Increase, a Buenos Aires-based startup representing AreaTres, is a financial technology company that empowers businesses, simplifying and modernizing how they control their income.
  • Linked Senior, a D.C.-based startup representing Aging2.0, is an evidence-based therapeutic engagement platform for the older adult in senior care.
  • Obsess, a NYC-based startup representing Techstars, is an AR and VR platform for mobile commerce, to replace today’s flat and tedious e-commerce experience.
  • Rowbot, a Minneapolis-based startup representing COCO, develops self-driving machines that help farmers boost profits by managing their crops with valuable data.
  • ShearShare, a McKinney, Texas-based startup representing Startup Grind, is the first B2B mobile platform that lets stylists rent workspace by the day in cities all over the world.
  • Skywatch, a Waterloo, Ontario-based startup representing Communitech, is a platform that aggregates satellite data to provide application developers with a single access point to the world’s best Earth observation data.
  • Unima, a Guadalajara, Jalisco-based startup representing Centraal, provides a fast and low cost diagnostic and disease surveillance technology for low resource settings