Snapchat, the ephemeral video, picture and messaging app, has quickly become one of the most popular social media platforms for marketers, major brands and teens across the country. In the D.C.-area, a number of tech companies and business figures are leveraging Snapchat to reach a tailored audience of active customers, friends and fans.
With more than 100 million active users, the unique platform has gone from several millions in annual revenue in 2014 to a reported $100 million in 2015. In short, after raising more than a $1 billion from investors,Snapchat may be here to stay. And in that vein, it’s interesting to see who is pioneering its usage. Much like the early days of Twitter, having built an early following on Snapchat could one day payoff.
Whether you’re using Snapchat to tell a story, promote a deal, tease some news, interact with customers or provide a near-realtime update as a business, the app can be helpful in the battle to cut through the noise and talk directly to a person.
Here are a few names to know on Snapchat from the DC Tech scene:
Dan Berger – CEO of Social Tables
Eric Schwartz (Erichs211) – Staff Writer at DC Inno
TrackMaven – D.C.-based marketing analytics startup
Shana Glenzer – DC Tech Meetup leader, CMO of MakeOffices
DC Inno (DC_Inno) – D.C.-area tech business news
Tien Wong – CEO of Tech 2000 and founder of the Big Idea CONNECTpreneur Forum
Paul Singh – 500 Startups alum, Disruption Corp founder, former 1776 exec and angel investor
LifeFuels – Va.-based IoT startup developing smart water bottles
Nichemovement – specialized job finding service that has its business based in DC
Brian Fanzo (isocialfanz) – founder of @BacklampLLC, speaker and freelance marketer
Zoomph – Reston, Va.-based marketing and real-time social media analytics startup
Brian Park – Startup Grind COO
**Writer’s Note**: don’t see your name on this list and think you fit? Know a local company that is killing it on Snapchat but they aren’t included? Send me an email – you might be added: Chris[@]dcinno.com