Twitter released a new Web design for its platform this week, aiming to be more user-friendly and comparable to its mobile app. The changes may be subtle, even unnoticeable at first, but as time goes on, one of the designers – a former member of D.C. tech with nclud and an American University graduate – believes it will mean big things in the future.

Twitter has been hard at work for the past few months to implement new platform-wide design changes. The reason the new Web design looks so similar to the app design is – well – because it’s the same.

“The design team got together and started to make decisions about which styles we thought reflected the company the best, and a few designers refined relentlessly until we had a new visual direction for the product as a whole, Bryan Innes, a former D.C. resident, explained in an interview with The Industry. “After making those choices the only question was where to implement it first, and seeing as we’re a mobile first company, the answer was fairly obvious.”

It’s quite a concept, but it’s also an accurate reflection of the way the industry is moving.

Many may not have the new Twitter design yet, as the company is slowly rolling it out to users. But even if you did, you might not notice much different at all. Mainly, according to Innes, that’s because Twitter values being “lightweight, simple, and minimalistic” – anything else might be vomit-inducing.

Thus the new overhaul is the same but better, focused on content production first and foremost. “It seemed like it was clear that we wanted to do more to allow the user to focus on the content, be delighted every time they come back, and move in a direction which would allow us to be more flexible in the future,” the American alum said.

Any changes were purely visual – Twitter says that no new features have been added at this time. The most eye-catching alterations are the addition of a header as well as small profile picture to the left side of your homepage. One’s home feed is wider now, too, so as to leave less space on the page open and wasted. Otherwise, some minor font changes and a new, white toolbar are all you will probably notice.

Maybe soon, though, we’ll see some new UI design features.

“For this release, we focused strictly on the visual styles of the website,” Innes said. “The web team is working hard on new and exciting features that are focused on user experience and functionality of the site, but we didn’t want perfecting those to hold back the visual design, or vice-versa.”

For a couple weeks now, about 1 percent of the Twitter population is said to have had the update as the design team studies their response. The global rolling-out will then commence within the coming weeks.

Image vie Venture Beat