Over the past few years, Twitter analytics have become an interesting beast. Companies who specialize in creating software to mine Twitter for actionable bits of user data are now proliferating around the web. Being able to create some logic, some sort of a meaningful picture out of the billions of tweets that are sent every day is an impressive and often impossible feat. Lucky for us, the good people at Demographics Pro, a Twitter analysis firm, gave us the opportunity to take their software for a joy ride and see what we sort of trouble we could get into.
And of course, being the normal, well-adjusted people we are, we naturally decided to analyze Marion Barry first.
If you don’t follow Barry’s Twitter account, I highly recommend it. The man seamlessly mixes together politics, wit and his own personality. He clearly is the man behind his tweets– there is definitely no intern managing that account.
His Twitter followers are probably not who you’d expect. They are overwhelmingly white (84%), male (59%) and married (89%). According to dc.gov, Ward 8, where Barry has been a long time city councilman, is around 92% black, 55% female and 26% married. Clearly the bulk of his followers aren’t his constituents.
It appears as though a disproportionate amount of Barry’s followers are journalists, some 19% of them actually. Compared to the average Twitter user, that’s through the roof; what journalist could resist following a man with such awesome Twitter truth-bombs? Students make up a further 10% of his followers, while senior managers and teachers constitute another 15%.
Barry’s followers buy their coffee at Starbucks and eat their lunch at Ruth’s Chris Steak House, McCormick & Schmick’s or at the Capital Grille. They’re dressed in clothes from Finish Line, Nordstrom’s or Neiman Marcus and they grocery shop at Whole Foods and Trader Joes.
They have the tendency to be charitably generous, environmentally aware and healthy. They play football, golf and tennis. To be perfectly honest, they sound kind of like a group of yuppies — or if I’m being really honest, they sound just like me.
Anyway, if you follow Marion Barry on Twitter, let me know if this sounds kind of like you.