Sick of waiting around for your customers to come to you? Or for your business to take off?
Then perhaps it’s time to change it up.
POP Uprise is a new marketing firm that helps business owners take back their destiny by going directly to the customer. The company uses a pop-up stand to help businesses communicate their message to audiences in ways a computer or iPhone can’t.
“Traditional marketing and consulting are so saturated right now; I wanted to create a lane that would really make me stand out,” POP Uprise founder Kristina McDonald told Rhode Island Inno. “In today’s world of digital and automation and bots, one thing I am positive that never goes away is the face-to-face interaction.”
The company can assist businesses with activations, trade shows, retail staff, demos, distribution, inventory management, natural and conventional events, as well as corporate and independent events.
POP Uprise also pairs the pop-up stands with social media campaigns such as giveaways, takeovers, special event coverage, branding and more.
But McDonald said that POP Uprise really has no limit and will craft an individual and unique marketing campaign for every one of its clients to help them achieve their specific goals. She said that is why her pricing model varies so much, because there is such a wide array of services she can and is willing to provide.
Having worked at Whole Foods for eight years, a natural industry brokerage firm and most recently a startup in New York City, McDonald always had aspirations to go out on her own.
Despite being offered a new role at her prior company in San Francisco, she decided to leave to start POP Uprise and hasn’t looked back since, launching last October.
“I am taking all the practices I learned in the natural food industry and applying them in new ways in this market, working with restaurants and consumer practice goods,” said McDonald. “My goals is always new customer acquisition, then repeat purchases and then customer trust and loyalty for the brand.”
So far, the Johnson and Wales University alumna has worked with Rhode Island Red Food Tours and Providence Bagel, which have led to relationships with companies such as Whalers Brewing.
The Burgundian Coffee and Waffles recently reached out to POP Uprise to help run their $30,000 Kickstarter campaign for a double-decker mobile cafe that will travel between Boston and Rhode Island, and POP Uprise also recently began working with New Harvest Coffee Roasters.
Another campaign McDonald ran for a smoothie bar in Pawtucket, called Revive, created a new smoothie voucher, and then targeted high-traffic areas such as LA Fitness, which is right nearby.
“We drove dozens of customers to this new smoothie bar that people didn’t know was right around the corner,” she said.
McDonald isn’t quite sure what the future holds for POP Uprise, but she said plans could include adding staff, having multiple pop-up units or spinning off an e-commerce platform.
“We’ll pay close attention to trends and use our creative flexibility to make that decision and pivot to keep up with business needs,” she said. “We want to provide the most current and unique mix of strategies in favor of the small Rhode Island businesses we work with.”
Editor’s Note: POP Uprise is a Rhode Island Inno 50 on Fire finalist. Read the whole story on the awards event here.